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About

Hello! I am Hui. I'm an insightful, detail-oriented UI/UX designer that strives for simplicity and delightful design solution. I started my design career as a visual development artist a few years ago. I was an illustrator, storyboard artist, and concept artist. Now I'm a visual designer with a varied range of design methods. My creative thinking skills drive me to where I am today.

Beyond that, from years of industry experience, I'm aware that storytelling is the key to bringing the audience into the scene and approaching the design goal. So, I look at design as a process of story reimagines. As a listener, learner, and storyteller, I aim to dig deep into the product. Your culture and story will excite me, and my visual communication empathy will lead your product to the next level.

work experience
07/2022 – PresentSunnyvale
Graphic Production Artist
Hogarth Worldwide

Client: Apple.Inc
Collaborate with designers to prepare high-quality image production for the developer team for apple marketing assets (Apple store website, app, email, client's channel). Revise product image and UI elements; Structuralize photoshop comps to optimize design image efficiency and output pixel-perfect web graphics onto the servers.

07/2021 – 07/2022San Mateo
Graphic/Visual Designer
Homebound

Graphic and prints materials design; Brand identity refresh and Update on-brand assets in design library.

06/2021 – PresentSan Mateo
Web/Visual Designer
Colorfil

Website and marketing materials design; Brand identity Refresh

02/2020 – Present San Francisco
Visual Designer
Stessa

Visual design and marketing materials design for product; Illustration for new brand identity.

01/2020 – 04/2020 San Francisco
Visual Designer
&Art Consultant
Gefen Fine Art

Visual and web design. Photograph and edit art pieces; Marketing social media maintain; Art consultant and cultivate with clients.

04/2019 – 10/2019 San Mateo
Visual Designer
Eano

Web design, marketing material design, and presentation design. Information architecture and Hi-fidelity Prototype.

Education
WEB DESIGN & NEW MEDIA |MA|Academy of Art University | 2018-2021

Courses include: Mobile Web Technology, Digital Capture, Visual Design Strategy, Typography, Motion Graphics, Principles of UX, Programming

ILLUSTRATION|MFA|Academy of Art University | 2012-2016

Courses included: Clothed Figure Drawing, Head Drawing, Digital Painting, Portrait Painting, Color Theory, Visual Elements of Story